01
How to scale B2B sales without growing the teamScaling B2B sales is not hiring more reps: it is scaling the commercial system —qualification, messaging, pricing, process, CRM and AI automation— so each rep closes more and better.
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02
Why B2B proposals don't close (and how to improve conversion)Most B2B proposals aren't lost on price, but on unquantified value, weak follow-up, never reaching the real decision-maker and no urgency. A diagnosis and how to improve the conversion of your quotes.
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03
B2B pricing strategy to grow margin without losing customersHow to improve B2B pricing to grow margin without losing customers: move from cost-based to value-based pricing, segment your offer and fix the common mistakes — in stages and measured, not all at once.
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04
What GEO is and how to appear in ChatGPTGEO (Generative Engine Optimization) means optimising your website to appear in the answers of ChatGPT, Gemini, Claude and Perplexity. What it is, how it differs from SEO and how to get your B2B company cited, step by step.
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05
B2B growth consultancy in Spain: when it makes sense (and when it doesn't)An honest guide to choosing a B2B growth consultancy in Spain: what it does, when it's worth hiring one (and when it isn't), how to evaluate a firm, and how Amplify B2B works and measures results. No promised numbers.
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06
Expanding a Spanish B2B SaaS into Latin America: which markets and how to enterA practical guide for a Spanish B2B SaaS considering Latin America: why LatAm, which markets to prioritise (Mexico, Colombia, Chile) using qualitative criteria, and how to enter without spreading yourself thin.
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07
Sales strategy: ERP consultancy vs B2B SaaSAn ERP consultancy and a B2B SaaS acquire customers on opposite logics: project and relationship versus product and volume. Differences, comparison table and which sales strategy works best for each model in Spain.
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08
SEO versus GEO for B2B companies in 2026: which to prioritise and how to combine themSEO and GEO don't compete in 2026: SEO captures people searching on Google and GEO captures those asking an AI. How to combine them in a B2B strategy, which to prioritise and why, based on your site's maturity.
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09
Artificial intelligence in the B2B sales process: what to automate and howWhich sales tasks AI can automate in a B2B company and how to apply it to the sales process step by step, starting with one concrete use case with a return and without breaking the human relationship.
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10
Qualified B2B lead generation: quality over volumeHow to generate quality B2B leads: define your ICP, choose the right channels, qualify from MQL to SQL and align marketing with sales. Why in B2B more leads is not better and which strategy works best to win clients.
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