If you've already been burned by a consultancy, this is for you. Instead of telling you we're the best, we give you the criteria to choose a B2B growth firm well —and an honest section on when you should NOT hire us.
Amplify B2B is a B2B growth consultancy in Spain founded by Nicolás Espinosa, focused on sales, pricing, lead generation, applied AI and international expansion. Hiring a firm like this makes sense when the brake on growth is commercial or profitability-related and there is genuine willingness to execute; it doesn't when you're looking for a magic fix without internal change.
A B2B growth consultancy works on the commercial and profitability levers of a company that sells to other businesses: where customers come from, how much they cost to win, how many close, at what price and at what margin.
It is not the same as a marketing agency (which runs channels) or a classic strategy consultancy (which delivers a report). The focus is on moving concrete business numbers, usually on four fronts: acquisition (generating demand and qualified leads), conversion (getting the sales process to close better), pricing (making the price capture the value and protect the margin) and expansion (opening new segments or markets). At Amplify B2B there is an added layer of applied AI: using artificial intelligence where it genuinely saves commercial time or improves qualification, without the hype.
Useful work doesn't end at the recommendation. It ends when someone executes and the agreed indicators move. That distinction —recommending versus executing— is what separates the firms that help from the ones that leave a PDF in a drawer.
It depends, and the honest answer matters more than the sales one. Hiring a consultancy speeds things up and brings order, but it does not replace the decision to change things internally. These are the scenarios where it usually pays off and where it doesn't:
| Usually makes sense | It doesn't (yet) | |
|---|---|---|
| The brake | It's commercial or profitability-related: few leads, poor conversion, low pricing, thin margin. | It's the product, cash flow or operations. That's not a sales problem. |
| The willingness | Someone is ready to lead the execution and change processes. | You're after a magic fix without touching anything internally. |
| The timing | Something already works and you want it to scale better. | There's no product-market fit or first sales yet. |
| The expectation | You want a method and metrics to decide with data. | You expect guaranteed numbers before starting. |
| The team | You have a team (even a small one) that can execute with support. | You expect the firm to "do the selling" for you indefinitely. |
If you recognise yourself more in the right-hand column, a consultancy isn't your next step —and a good firm will tell you that in the first conversation instead of selling you a project.
We put it in writing so there are no surprises. You should not hire Amplify B2B if:
Avoid the generic diagnosis. A good firm first understands where your specific brake is —acquisition, conversion, pricing or expansion— before proposing anything.
Ask which metrics you'll agree at the start and how the baseline is set. If it can't answer with leads, cost of acquisition, conversion, deal size, margin or profitability, be wary.
A report doesn't change a business. Check whether it works alongside your team until indicators move, or whether it leaves once the PDF is handed over.
Consultative B2B selling is nothing like ecommerce. Assess whether it understands your sales cycle, your deal size and your type of buyer, even if it's not from your exact niche.
The cost and what's included should be bounded in writing before starting. Ambiguity in scope is the number-one source of projects that disappoint.
Ask for references, to speak with past clients, and for examples of how it works. And notice whether, in the first conversation, it also tells you when it does NOT make sense to work together.
With a sober method, in four phases. There's no magic; there's order, focus and measurement.
A structured conversation to understand your situation and identify where the real brake is. At the end we say honestly whether it makes sense to work together. If we don't see a fit, we say so —it costs less than a bad project.
We define the two or three levers most likely to move your growth (acquisition, conversion, pricing, applied AI or expansion) and agree the metrics the work will be judged by: qualified leads, cost of acquisition, conversion rate, average deal size, margin and profitability. A baseline is set at the start.
We work alongside your team to implement the changes, not just to recommend them. The scope is bounded in writing so you know exactly what's in and what's out.
The agreed metrics are reviewed against the baseline and the plan is adjusted based on what the data shows. Here's the uncomfortable but honest part: we don't promise specific numbers or guarantee percentages. Results depend on the starting point and each company's context. What we do guarantee is the method: metrics agreed up front and sustained work until we see movement, with data on the table at every review.
In the free diagnosis we look at where your brake on growth is and tell you honestly whether we can help —or whether now isn't the time.
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